Be Concise, Polite & Honest when Contacting Industry Professionals

Be Concise, Polite & Honest when contacting Industry Professionals

When contacting Casting Directors, or indeed any industry professionals (Theatre producers, Film producers, Agents etc) we’ve constantly talked about the way in which you should approach them.

We believe we can now define your submissions into just three words:

Be Concise

Be Polite

Be honest.

Industry professionals are busy. Most of them are too polite to say so, but the way in which this is often shown is through ‘lack of response.’ You have to look at what you care about: writing submissions, getting a dream acting job, making fantastic contacts with Casting Directors, being noticed and fulfilling your dreams regarding roles that require intensity and integrity. That’s what you’ve trained for, right?!

They care about: Ensuring their show/film is cast properly – with the right people, finding new talent, being clear about their style and making sure they’ve done a good job. That is why they don’t always have time to deal with unsolicited requests. Some do and it’s wonderful to get a response at all, however brief. They are not deliberately ignoring you if they don’t however, they’ve just not got enough hours in the day to respond to each and every ‘Casting’ ‘View my Website/Showreel’ request that they field.

You can vastly improve your chances though, if you follow this simple rule of 3.

  • Be Concise. Keep it short, don’t take ages to get to your point. If it’s an invitation, send an invitation. Don’t bombard industry professionals on why it’s a brilliant play and why they should come and see it. If it’s a request for Casting inclusion, simply say in a sentence why you wish to be considered. Don’t spend any time explaining your recent career moves and credits, simply say what you want to say in the shortest amount of time.
  • Be Polite. You probably think this goes without saying but in a world that is fueled by thousands of emails being pinged across continents and letters received and read quickly, a sentence that is not intended to come across arrogant or conceited, sometimes does. Give your letter/email a thorough check before you send it to anybody and get someone who doesn’t know you too well to read it too. Ask them, ‘if you received this, do I come across as polite?’ There is a difference between politeness and being sickly too, don’t over flatter their previous work, for example – they just don’t have time to read it.
  • Be honest. Probably the most important. Don’t fabricate anything, lie about credits, make yourself fit the bill to something because you’re so desperate for an audition. How can you really know if you’re perfect for the part if you’ve not met the Casting Director, Director, Choreographer or Designer? You might have read the script but the production team may have a completely different idea of what they want and it might not necessarily be you.

It’s not wrong to send off materials if you really feel you could be right for something, just never imply you’re perfect for the part. People have, and still do, slip through the net when it comes to castings and undoubtedly if the Casting Director/Producer thinks you could be right for the job – they WILL see you.


Very best wishes,


Adam (& The Already Labelled Team.)

Posted in: Casting Directors, Producers, Writing to Agents & Casting Directors

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