Writing to Casting Directors: Your 7 day plan

Your 7 day plan to get in touch with Casting Directors.


There’s no denying that sitting down of an evening and deciding ‘tomorrow, I’m going to really take ownership of my career and write to Casting Directors’ is an incredibly positive experience, however the next day often culminates in sitting down at your desk and thinking ‘there’s more to do than I first thought.’

We’ve put together a 7 day plan to help you in your quest, so that one week from now, your CV, Headshots, Postcards etc are sitting on Casting Directors desks all over the UK.

Day One:

Planning. You don’t have to do any creating today, just planning everything will suffice, to ensure that you get the most out of your time (and money.)

Grab a piece of paper and turn it landscape then split it into sections:


A) Budget

Decide on what your budget it for everything. Consider the cost of printing your CV, Headshots, stamps and postage etc.

B) Time

Allocate an amount of time each day that you can spend on this promotion. We recommend 2 hours. Write down a specific time frame for each day when you know you’ll be free from distraction.

C) Research

Decide exactly who you’re going to send your campaign to, do you have a handful of contacts that you a writing to? Or do you want to target as many as possible? Being precise about this on day one will save you so much time later.

D) What are you going to send?

Are you going to go down the tradditional route of sending 10×8 headshot and cover letter with CV, or are you going for a different approach in your promotional campaign?

E) What are you writing for?

This is possibly the most important aspect of your planning and one that most people don’t give enough thought to. Are you writing:

  • an introduction?
  • an invitation?
  • a request for an audition?
  • something else?

Being absolutely precise about this will alleviate any possibility of ‘waffling’ and ‘straying off topic.’


Day two:

Now you’ve decided which Casting Directors you’re writing to and what you’re sending, today will be a day of creating all the material you need to send, whilst ensuring you keep within your budget.


Are you sending a CV?

In that case, you want to create it. Think outside the box as to how you can present your CV in a creative way, whilst still ensuring it is clear and concise. Keep it all on one page though, if necessary, just use your performance credits for the last 12-24 months.


Do you need headshots printed?

In this case, you’ll need to get them printed and sent out to you by a repro company. You may be able to do them yourself if you have a good enough quality printer and photographic paper.


Are you going to do something more fancy?

If you want to design something more fancy you’ll have to go to a website specialising in Postcards/Business cards etc and have them sent out to you. Doing this design work on day two could save you time later.


Day Three

The cover letter.

Unless you’re just sending an invitation, you’ll want to send out a cover letter with your submission.

You should spend a great deal of thought and consideration into the wording of your cover letter and we recommending you following the advice in: How to get a better response from Casting Directors 

This should certainly take your full time allotment for day three.



Day Four & Five

Who are you sending to? Sourcing addresses. Letter personalisation?

You should by now have decided who you’re sending your submissions to, and here’s the time when you should personalise each cover letter and start writing addresses on envelopes.

(If you wanted to save yourself some time, you could of course order yourself some labels from us, which if you ordered them by 2pm on day 4 would be with you when your postie arrives on day 5.)


If you don’t go for this option then be sure to allot the entirety of Day 5 to this, as it will take a fair while…


Day 6

Piecing it all together and getting ready to send.

Put everything you have in front of you. Have a look at what you’re sending off to Casting Directors (or Agents) and decide whether or not it’s:


1) A true representation of you

2) Your writing style is friendly, personalised and shows that you’re a reliable person.

3) Going to stand out to them (for the right reasons) when they open their post. Work on the basis that you have their initial attention for 5 seconds before they carry on with their day.

The order in which your letter/package is opened should be given some thought too:


  • -Make sure that when the envelope is opened, the materials are removed the correct way. Remember most people will open envelopes in a portrait fashion and will open the envelope in the way that takes the least time.
  • -Save them more time by ensuring that when your materials are taken out of the envelope, they appear the right way around. You’d be surprised what happens psychologically when post is removed from an envelope seamlessly and doesn’t have to be turned around. It seems so minuscule and not worth talking about, but it is.
  • -Make sure the quality is the best you have available. Don’t be tempted to just ‘send an extra letter even though your printer was running out of ink.’ It’s an absolute waste of time and the likelihood is, it won’t be read! It’s quite insulting to the recipient who will assume you’re poorly presented, or, you sent so many letters – you simply don’t care or didn’t notice.

Place everything in the envelopes (make sure the recipient and envelope addresses correlate – this could be embarrassing.)

You’d be surprised how much time this takes.


Day 7


If you’ve handwritten addresses, the chances are you’ll still be doing this now as it really does take time… If you’ve automated this process through our labels, or your own then you can just place stamps on and take a leisurely walk down to the post office.


Even though 7 days ago, the notion of something taking an entire week, could have filled you with impatience, not rushing the process has ensured quality and effort that not many undertake. You can relax now…and know that, in two days time, your letters could be sat in front industry professionals who could be the most influential people in your career.

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